VIVITROL (naltrexone for extended-release injectable suspension) is a non-addictive, once-monthly injectable medication that prevents relapse in opioid-dependent patients. This idea centers around a memorable rallying cry, UNDEPENDENT, that aims to transform the country from a state of opioid dependence into a nation of Vivitrol advocates.

The insight: every single opioid addict has a deep void they are trying to fill. This concept I developed became the core of our second pitch campaign. Vivitrol can help HCPs and their patients fill that void with wonder and joy without filling it with any more opioids.

Ideated and designed a new campaign concept for Verzenio that went through global and US market research.

Women with irregular menstrual cycles have a 20% higher risk of developing heart disease. By turning period blood into an EKG, the concept sketch highlights the under-considered information periods reveal about women’s heart health.

Our nation is facing a national blood crisis. More than 38,000 blood donations are needed every day but blood donations are down 10%. The concept “Life Lines” seeks to capture a new audience and drive blood donation in hopes of solving the national blood crisis.

I developed the concept and design for launch of an insulin patch for Type 2 diabetes. The uplifting campaign encourages patients to break away from the burden and interruptions of insulin injections.